Howard Communication Associates | Blog Writing for Businesses
If you have been a follower of Stewart’s for the past two years, you know he is not a fan of the Arby’s brand. The talk show host has regularly skewered the chain with words like, “shock and awe for your bowels,” “the meal that’s a dare for your colon,” and “the only food classified as a war crime.” Not exactly love notes.
Now Arby’s could have fired back at Stewart with a lot of indignant blah-blah-blahing about the quality of its ingredients, the attention paid to excellence in its kitchens and other comments of the sort that executives turn to when caught in an awkward spot. But that’s not what they did.
Arby’s good-natured response to Stewart’s public criticism holds a valuable lesson for all business owners struggling to be heard in a crowded marketplace. Use the unique qualities of your own business to set yourself apart from the competition and draw positive attention to your brand. If all PR is good PR, then even weaknesses can be used to turn lemons into lemonade like Arby's.