Howard Communication Associates | Blog Writing for Businesses
Writer’s block used to afflict mainly those who wielded pens and paper for a living. Nowadays, with content marketing as accessible as smartphones, everyone who produces blog posts, email blasts, newsletters, etc. has bumped into this difficulty at some point.
As a communications professional with many years of experience, I have developed some useful tricks for stimulating the creative juices when your well has run dry. I share them with you now for those times when you’re desperately seeking a fresh idea.
Write about a current event. Consider the ways your business is affected by changes in the world around you and use those events to jumpstart your thinking. For example, when the kids head back to school, write about the ways your business participates in this community-wide event. Do you extend your business hours to accommodate school schedules? Do you stock special products? Do you support education in your community with special in-kind or financial donations? Inform your readers about your activities to keep your business front-of-mind.
Write about a person in your company. Has one of your employees gone above and beyond on a customer’s behalf? Give that person some well-deserved recognition by informing your readers about his or her dedication to excellent customer service.
Write about a company achievement. Is your company offering a new service? Have you moved into a new space? Have you recently launched a new venture? Here’s a chance to share your news and give your business the visibility it deserves.
Write about what makes your business great. Your company has many one-of-a-kind features that make it stand out. Use those special qualities to help your readers understand the ways your business differs from its competition and how they help your customers enjoy a better life.
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