OUR SERVICES

With HCA, you can have it all. Working with a team of talented professionals, we provide the full range of creative services for all of your business communication needs.

[Click each for more information and corresponding samples.]

Public Relations

School on WheelsThis fast-growing communication medium puts your story in the public eye with independent third party coverage of your business. Use powerful news releases and media follow up to build buzz about your company online, in print and on the air. With HCA as your PR partner, your news will spread and your reputation for excellence will grow.

Email Blasts and Social Media

Print Buyers InternationalPower up your marketing by adding email blasts and social media to your communications plan. HCA will write and review your company's email blasts to be sure your message is clearly and professionally presented. Are you ready to start using social media? Let HCA position your business for maximum benefit.

Marketing Brochures and Collateral Materials

AnimotionDefine your message and reinforce your identity with attention-getting marketing materials. Our creative team will spotlight your company's specialties and strengths in expertly crafted and professionally written brochures, advertisements, postcards, flyers and e-marketing materials. Expand your business and enhance your success with HCA.

Direct Mail

South Shore Dermatology PhysiciansPut your business in your customers' hands with direct mail marketing from HCA. This popular vehicle blends meaningful messaging and eye-catching design to create a lasting impact on your audience. Build your reputation and expand public awareness of your business with effective direct mail marketing from HCA.

Print and E-Newsletters

The ParticipantInvite your customers into your business with an entertaining and informative newsletter. HCA combines clear, careful writing and contemporary design to draw positive attention to your business and speak to your customers' needs. Educate your audience about your company's quality and value with a professionally written and designed newsletter from HCA.

Advertising Campaigns and Media Placement

Siagel Productions Inc.You know you need to advertise, but you don't know where or how. Let HCA's communication specialists assist you in refining your message and creating your ads for maximum impact and exposure. Get a great return on your media buys with guidance from HCA.

Identity and Branding

South Shore Dermatology PhysiciansBuild customer loyalty and increased brand recognition with a fresh slogan, identity and logo from HCA. We use memorable wording and eye-catching design to reflect the energy and excitement of your business in all of your printed and electronic materials. Give your company a competitive edge and enjoy increased consumer confidence and respect with a branding and identity package from HCA.

Project Management

CISCRPCISCRPWhen you need assistance with your communication tasks, HCA can give you a hand. Our experienced project manager will oversee every detail from conception to completion. Whether you need help in writing, editing, scheduling, or other areas, HCA will keep your jobs on track to fulfillment.

Speechwriting and Media Coaching

Knock your listeners off their feet with an entertaining and informative speech from HCA. Our experienced speechwriter will prepare your presentation or polish your remarks for maximum impact on your audience.

Got an upcoming interview with a reporter? HCA will prepare you for your media debut with tested strategies for responding to unexpected questions and situations.

Website Content

Kates & BarlowHas your existing website grown stale? Are you planning a new website to support a new business? Make your company stand out in cyberspace with website writing by HCA. We provide professional website content that is promotes your business and connects your online presence with your offline marketing strategy.

How can we help your business grow?

South Shore Hospital

Client Need: Compelling descriptions of South Shore Hospital's community services

HCA Solution: Researched and wrote powerful stories about hospital's positive impact on local residents' lives

The Participant (CISCRP newsletter)

Client Need: Public education about clinical research participation

HCA Solution: Bi-monthly e-newsletter informed patients and families about benefits and risks of participation

Print Buyers Conference

Client Need: Information, registration for 3rd Annual Print Buyers Conference

HCA Solution: Dynamic website copy and engaging weekly emails drew record numbers to 2008 Conference

Siagel Productions Inc.

Client Need: Promotion of high quality entertainment agency and dance studio

HCA Solution: Split ad gave prominent visibility to both businesses

South Shore Dermatology Physicians Mission Statement

Client Need: Dermatology start-up needed fresh identity and branding for launch of new practice

HCA Solution: Worked closely with physicians to develop Mission Statement, logo and look that reflect practice philosophy and standards

School on Wheels

Client Need: Increased public awareness of non-profit serving children experiencing homelessness

HCA Solution: Highly successful PR campaign generated speaking engagements, volunteers and grant money for organization

The Center for Information & Study
on Clinical Research Participation

Client Need: Educational brochures for minority participants

HCA Solution: Researched and developed copy for minority audiences; directed market research interviews; managed photo shoots, graphic design and translation services

The Center for Information & Study
on Clinical Research Participation

Client Need: Educational brochures for minority participants

HCA Solution: Researched and developed copy for minority audiences; directed market research interviews; managed photo shoots, graphic design and translation services

South Shore Dermatology Physicians Direct Mail Postcard

Client Need: Introducing new medical practice

HCA Solution: Attractive, oversized postcards provided contact information to patients and referring doctors

Kates & Barlow

Client Need: Website content for new Boston law firm

HCA Solution: Dynamic original content highlights the firm's experience, professionalism and expertise

Print Buyers International

Client Need: Online marketing for PBI programs for print buyers and printers

HCA Solution: Attention-getting copy draws widespread interest in PBI Conferences, Boot Camps and workshops