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OUR SERVICES
With HCA, you
can have it all. Working with a team of talented professionals,
we provide the full range of creative services for all of your business
communication needs.
[Click
each
for more information and
corresponding samples.]
Public Relations
This
fast-growing communication medium puts your story in the public eye with
independent third party coverage of your business. Use powerful news releases
and media follow up to build buzz about your company online, in print and on
the air. With HCA as your PR partner, your news will spread and your reputation
for excellence will grow.
Email Blasts and Social Media
Power up your
marketing by adding email blasts and social media to your communications plan.
HCA will write and review your company's email blasts to be sure your message
is clearly and professionally presented. Are you ready to start using social
media? Let HCA position your business for maximum benefit.
Marketing Brochures and Collateral
Materials
Define your message
and reinforce your identity with attention-getting marketing materials. Our
creative team will spotlight your company's specialties and strengths in
expertly crafted and professionally written brochures, advertisements,
postcards, flyers and e-marketing materials. Expand your business and enhance
your success with HCA.
Direct Mail
Put
your business in your customers' hands with direct mail marketing from HCA.
This popular vehicle blends meaningful messaging and eye-catching design to
create a lasting impact on your audience. Build your reputation and expand
public awareness of your business with effective direct mail marketing from
HCA.
Print and E-Newsletters
Invite your customers
into your business with an entertaining and informative newsletter. HCA
combines clear, careful writing and contemporary design to draw positive
attention to your business and speak to your customers' needs. Educate your
audience about your company's quality and value with a professionally written
and designed newsletter from HCA.
Advertising Campaigns and Media
Placement
You know you need
to advertise, but you don't know where or how. Let HCA's communication
specialists assist you in refining your message and creating your ads for
maximum impact and exposure. Get a great return on your media buys with
guidance from HCA.
Identity and Branding
Build
customer loyalty and increased brand recognition with a fresh slogan, identity
and logo from HCA. We use memorable wording and eye-catching design to reflect
the energy and excitement of your business in all of your printed and
electronic materials. Give your company a competitive edge and enjoy increased
consumer confidence and respect with a branding and identity package from
HCA.
Project Management
 When you need
assistance with your communication tasks, HCA can give you a hand. Our
experienced project manager will oversee every detail from conception to
completion. Whether you need help in writing, editing, scheduling, or other
areas, HCA will keep your jobs on track to fulfillment.
Speechwriting and Media Coaching
Knock your
listeners off their feet with an entertaining and informative speech from HCA.
Our experienced speechwriter will prepare your presentation or polish your
remarks for maximum impact on your audience.
Got an upcoming
interview with a reporter? HCA will prepare you for your media debut with
tested strategies for responding to unexpected questions and situations.
Website Content
Has your existing website
grown stale? Are you planning a new website to support a new business? Make
your company stand out in cyberspace with website writing by HCA. We provide
professional website content that is promotes your business and connects your
online presence with your offline marketing strategy.
How can we help your
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South Shore Hospital
Client Need:
Compelling descriptions of South Shore Hospital's community services
HCA Solution: Researched and wrote powerful
stories about hospital's positive impact on local residents' lives
The Participant (CISCRP
newsletter)
Client Need:
Public education about clinical research participation
HCA Solution:
Bi-monthly e-newsletter informed patients and families about benefits and risks
of participation
Print Buyers Conference
Client Need:
Information, registration for 3rd Annual Print Buyers Conference
HCA Solution:
Dynamic website copy and engaging weekly emails drew record numbers to 2008
Conference
Siagel Productions Inc.
Client Need:
Promotion of high quality entertainment agency and dance studio
HCA Solution:
Split ad gave prominent visibility to both businesses
South Shore Dermatology Physicians
Mission Statement
Client Need:
Dermatology start-up needed fresh identity and branding for launch of new
practice
HCA Solution:
Worked closely with physicians to develop Mission Statement, logo and look that
reflect practice philosophy and standards
School on Wheels
Client Need:
Increased public awareness of non-profit serving children experiencing
homelessness
HCA Solution:
Highly successful PR campaign generated speaking engagements, volunteers and
grant money for organization
The Center for Information &
Study
on Clinical Research Participation
Client Need:
Educational brochures for minority participants
HCA Solution:
Researched and developed copy for minority audiences; directed market
research interviews; managed photo shoots, graphic design and translation
services
The Center for Information &
Study
on Clinical Research Participation
Client Need:
Educational brochures for minority participants
HCA Solution:
Researched and developed copy for minority audiences; directed market
research interviews; managed photo shoots, graphic design and translation
services
South Shore Dermatology Physicians
Direct Mail Postcard
Client Need:
Introducing new medical practice
HCA Solution:
Attractive, oversized postcards provided contact information to patients and
referring doctors
Kates & Barlow
Client Need:
Website content for new Boston law firm
HCA Solution:
Dynamic original content highlights the firm's experience, professionalism and
expertise
Print Buyers International
Client Need:
Online marketing for PBI programs for print buyers and printers
HCA Solution:
Attention-getting copy draws widespread interest in PBI Conferences, Boot Camps
and workshops